In our final instalment for the #firstandforever series with Dr Martens, le cool editor, Mat Osman, sheds some light on a new bespoke service the footwear manufacturer is introducing at its Spitalfields store.
London has a tradition for bespoke shoes – the well-heeled come from all four corners of the globe to have the likes of John Lobb do complicated things to bits of leather for six months until they’ve created the perfect one-off pair of shoes.
Wonderful stuff, and living history and all that, but the whole process is a) eye-watering expensive, b) takes longer than the average pregnancy and c) well, the shoes, they’re just not that cool, are they?
So those of us at le cool who are lovers of fine things are getting kinda excited about the new Bespoke service at Dr. Martens Spitalfields Store.
Because, first of all, the basic styles are stone-cold classics – you’ve got to love the iconic eight-eye 1460 boot and the three-eye 1461 shoe. There’s a crazy choice of personalisations; from Cordovan and Ostrich leathers for the shoe footwear upper itself to varieties of linings, eyelets, trims, laces, stitching and outsoles.
But best of all is the fact that this is proper, old-school bespoke. There’s the opportunity to have a last made of your foot (that’s a wooden model to you and me) so that the team in the original Dr. Martens Cobbs Lane factory can hand-make a shoe that’ll fit you better than Cinderella’s slipper. They’ll even store the last there for when you need another pair.
The service is only in their Spitalfields Store for a month (Monday 26th March until Friday April 27th) and you’re going to have to fight your way past me as I order my eight-eye boots in Black Ostrich with a silver lining, so I recommend you move fast.
Pop in to Dr. Martens Spitalfields store for a consultation or email email@example.com with your contact details to find out more.