Danny Miller is co-founder of movie mag Little White Lies, surf, skate and snowboard magazine Huck and Church of London creative agency. The first issue of Little White Lies was released in 2005 and Huck began about a year later. Le cool talked to Danny about how he came to found these projects and how each has evolved

le cool: How has Little White Lies changed since its first issue?

Danny: In terms of the films that are on our cover, nothing has changed. Issue one was The Life Aquatic, which was a pretty big film because of Wes Anderson; issue two was Sin City, which was a very big film, a Disney film; and now our most recent issue is another Disney [Tron]. In between, we’ve had teeny tiny films like the Beastie Boys movie and foreign films like The Silence of Lorna. The great thing about Little White Lies is that it’s a small mag, it’s independent, we own it, so we can do whatever we want with it.

How do you decide which movies to put on the cover?

I guess it’s always in the back of our minds. For example, Black Swan is on the cover of the next issue that we are working on now. The reasons for it being on the cover are the director, Darren Aronofsky – we just think he’s a great director – and after seeing it we could tell it was obviously a great film. It’s also a beautiful-looking film and Natalie Portman is a beautiful and interesting person who will make a great cover star. There’s also lots to talk about around the movie, which is important as we base each issue entirely on topics surrounding a single film. Visual criteria is very important as it has to be something that looks beautiful, like with Tron, you know the issue will look really special.